I was a few drinks down at a London Travel Massive event and a lady unknown to me had just targeted me with the above. In fact, interrupting the conversation I was having midflow. Usually full of advice and happy to dish it out this question had me stumped, as much as her demeanour.
There’s no sugar coating it: I really think you should have at least a few ideas of what you want to write about before you start even thinking about setting up a travel blog. If not a few fully written posts so you have some material to play around with when it comes to style and design.
Since then I’ve often been asked how to write a travel blog, and think back to this night.